Doing It Right

Client

Singapore Institute of Management

Company

Silicon+ Communications

Deliverables

Online annual report

Singapore Institute of Management (SIM) group publishes annual report every year. Together with a copywriter, I conceptualized this pitch proposal concept and developed some sample pages. Anchored by the 4-points circle that can be clicked to reveal navigation and bite-sized information, the visual of microsite is carrying through the message of continuous efforts to empower SIM going towards the better future. Although the concept didn't make the final cut, it was a rewarding experience to explore different ways to present data in an online report.