Portraits of Pride
Animated Instagram Stories, Facebook ads, website
In the Pride Month, Meta highlighted stories of allies who advocate, educate and inspire using Meta's platforms. The team built a photo essay page to share their inspiring stories, as well as publication through company's Instagram Stories, Facebook Stories, and Facebook ads.
The entire campaign was a successful collaboration between comms team and design team. Pushing the boundary of brand guidelines, I worked on the social assets and ads, from building the identity to the design execution. I also art directed the animated Stories and worked with an outsourced vendor.