Portraits of Pride

Company

Meta

Deliverables

Animated Instagram Stories, Facebook ads, website

In the Pride Month, Meta highlighted stories of allies who advocate, educate and inspire using Meta's platforms. The team built a photo essay page to share their inspiring stories, as well as publication through company's Instagram Stories, Facebook Stories, and Facebook ads.

The entire campaign was a successful collaboration between comms team and design team. Pushing the boundary of brand guidelines, I worked on the social assets and ads, from building the identity to the design execution. I also art directed the animated Stories and worked with an outsourced vendor.